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Posted 8 months ago
Requirements and responsibilities
* Audit and analyze funnels (CheckoutChamp, Funnelish, Shopify, ClickFunnels) to identify friction points.
* Design and execute A/B tests on CTAs, layout, colors, copy, pricing, offer sequences, and UX flows.
* Build dashboards that visualize CR, AOV, bounce, and engagement data.
* Track and document all test results, learnings, and hypotheses with full clarity and precision.
* Collaborate with copywriters, funnel builders, and designers to implement improvements.
* Study and test quiz funnel performance to understand conversion drivers and scaling opportunities.
* Own the CRO testing calendar, prioritization, and reporting cadence.
* Review heatmaps, scroll maps, CR, CTR, AOV, and bounce rate daily.
* Suggest and document 3+ CRO hypotheses per week.
* Set up A/B or split tests and coordinate their deployment.
* Log every test, metric, and result inside a centralized dashboard.
* Identify micro-frictions that reduce conversion and propose creative, data-backed fixes.
* Report weekly trends with visual insights and action plans.